Do’s and Don’ts for News Interviews
Sources have a responsibility to themselves, their companies and to the public to relay factual information, just as a reporter has a responsibility to report the truth. While being questioned, a source needs to maintain control throughout the interview and avoid speculation.
Read MoreHow to Prepare for a News Interview
Whether a first-time interviewee or seasoned pro, preparing for media interviews prevents inaccuracies and misinterpretations in the media. Consistent press coverage can increase an individual’s or company’s credibility among newsroom staff and the public eye.
Read MoreWho We Are
PR Launch Pad was founded by Andrea Aker and Beth Cochran, two veteran PR pros with successful independent practices in Arizona. We have helped a wide range of businesses develop and execute PR campaigns… XXX
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What We Do
You need more than a great concept to grow a business. You need a solid strategy in place to promote that concept and communicate its value to potential customers. That’s where PR Launch Pad comes in. We provide you with the tools, resources and knowledge to effectively execute PR and marketing campaigns.
For most small businesses, startups and new ventures, resources and budgets are tight. Lack of experience, business knowledge and understanding the target market are top reasons many businesses don’t succeed. PR Launch Pad will equip you with practical and affordable strategies you can implement on your own to increase brand awareness. We offer a series of customized courses in public relations, social media and communications, designed to give small business owners and individuals new to the world of PR the tools necessary to create and implement effective PR strategies.
Courses
PR Launch Pad is a series of customized courses in public relations, social media and communications, designed to give small business owners and individuals new to the world of PR the tools necessary to create and implement effective PR strategies.
Course Sampling:
- Introduction to PR – A Foundation for Successful PR
- What is PR?
- Misconceptions vs. reality
- Understanding your audience & determining needs (from a PR perspective)
- PR infrastructure
- Crisis communications
- Managing client expectations
- Creating a PR Plan
- Determining short- and long-term PR goals
- Market research
- Determine target audiences
- Develop a strategy for each goal/audience
- Potential PR tactics
- Identifying targeted media
- Media Outreach 101
- Determining newsworthiness
- Building media list
- Press releases vs. media pitching
- Anatomy of a press release
- Why and when to use a press release
- Distribution channels
- How to pitch and follow up with the media
- Managing expectations – what gets picked up, what doesn’t
- Media Training 101
- What do journalists look for in a source
- You landed a pitch now what?
- How to prepare for a media interview
- Post-interview interaction
- Good vs. bad media interviews
- Developing ongoing relationships